Industry

The Equity Lie

Why 'exposure' doesn't pay rent

Mr. E
Mr. E March 9, 2026 · 4 min read

I need to talk about equity. Not the social justice kind—though that's relevant too—but the "we'll pay you in company equity" kind that has become the industry's favorite way to extract labor without paying for it. If you've been offered equity instead of salary, or equity as justification for below-market rates, you've been offered a lie.

Here's the truth about game studio equity: it's usually worthless, often diluted, and designed to make you accept exploitation gratefully. The fantasy is that you're getting rich when the company sells. The reality is that you're accepting deferred payment that never comes while funding someone else's dream.

The Math Doesn't Work

Let's talk numbers. A typical indie studio equity offer might be 0.5-2% for early employees. Sounds reasonable—until you understand how equity actually functions. First, there's the strike price: to exercise your options, you need to pay money you probably don't have. Then there's vesting: you don't actually own anything until you've worked 3-4 years, during which the company can fire you and keep your equity.

But the real killer is dilution. Each funding round reduces your percentage. New employees get equity from the same pool. By the time an exit happens—if it happens—you might own a fraction of what you were originally offered. And exits are rare. Most game studios fail, get acquired for peanuts, or simply never sell.

Even in success, equity often underperforms salary. A 1% stake in a $10 million acquisition sounds like $100,000—until you account for liquidation preferences, debt repayment, and the fact that your payout is taxable as capital gains. Meanwhile, the salary you gave up to get that equity would have been worth more, guaranteed, with better tax treatment.

The Power Imbalance

Equity offers work because of information asymmetry. Founders know the cap table, the burn rate, the funding prospects. Employees get presented with percentage numbers that sound meaningful without context that would reveal their actual value.

The psychology is insidious too. Equity makes you feel like an owner, like you're building something together, like the sacrifice is shared. This emotional manipulation makes people accept worse terms than they would for pure salary. You're not just an employee working for below-market rates; you're a "co-founder" who believes in the mission.

I've watched talented developers accept 30% pay cuts for equity packages that, in any honest valuation, were worth a fraction of what they gave up. They believed the story because they wanted to believe. The equity was structured to exploit that hope.

When Equity Makes Sense

I'm not saying equity is never valuable. In the rare cases where companies succeed spectacularly, early employees can do very well. But these are lottery odds, and you shouldn't make financial decisions based on lottery odds.

Equity makes more sense when it's additional to fair salary, not replacement for it. When the company is transparent about finances and you can make informed decisions. When you have enough security that the risk is genuinely shared rather than transferred entirely to you.

These conditions are rare in game development. More common is equity offered as justification for exploitation—"we can't pay market rates, but think of the upside"—by companies that have no realistic path to the upside they're promising.

Protecting Yourself

If you're offered equity, treat it as worth zero dollars. Negotiate salary as if the equity doesn't exist, because statistically, it might as well not. If the company can't pay fair rates without equity justification, that's a red flag about their financial health.

Ask hard questions: What's the current valuation? How much runway does the company have? What's the cap table? What are the liquidation preferences? If they won't answer, that's information too.

Get a lawyer to review equity agreements before you sign. The documents are written to protect the company, not you. Understanding what you're actually getting requires expertise most developers don't have.

Conclusion

The equity lie serves the industry by making exploitation feel like opportunity. It transfers risk to workers while reserving rewards for founders and investors. It extracts labor at below-market rates by promising future payouts that rarely materialize.

If you're passionate about making games, that's valuable. Don't let anyone convince you to give it away for free through equity schemes that promise everything and deliver nothing. Your work has value now, not hypothetically in some distant future. Demand to be paid accordingly.